Aon has launched an AI-powered commercial insurance placement platform. Developed in-house alongside its frontline broking teams, Aon said its new Broker Copilot tool promises to “streamline complex workflows and elevate placement strategy”.

“Aon Broker Copilot equips our brokers with the tools to lead with insight powered by client priorities and real-time data,” said Clyde Bernstein, head of placement technology and trading analytics for Aon. “For the first time, we’re capturing and structuring data across all submissions quoted or not taken up – so we can provide brokers and clients with live intelligence of pricing, carrier appetite and market sentiment. It’s a smarter, faster way to make better decisions.”

By capturing and standardising data from each submission, Aon says its new tool will move the company “beyond anecdotal insights, enabling brokers to deliver sharper, real-time advice to clients based on actual market behaviour”.

Joe Peiser, CEO of commercial risk at Aon, says the industry is undergoing a fundamental shift.

“As risk becomes more complex, the future of broking will belong to firms that can combine expertise with intelligence at scale,” he added. “Aon Broker Copilot reflects how Aon is undertaking one of the most ambitious digital transformations across the broker universe. The platform is the next step in predictive broking, enabling our brokers to operate with greater precision, consistency and insight to deliver better outcomes for our clients around the world.”

Launching first with Aon’s US National Property and London Global Broking Centre Property teams, the platform is expected to expand to additional business lines and geographies throughout 2025 and 2026.

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