SSP UK and Ireland has launched an artificial intelligence-enabled product configuration platform aimed at insurers and managing general agents, which it says can reduce insurance product build and launch times from months to days.
Pure Product Studio is designed for organisations with limited IT resources and includes product lifecycle management, automated testing and governance functionality.
Separately, SSP has joined the Managing General Agents’ Association, underlining its intention to strengthen its presence in the MGA market.
Bal Badhan, director of rating and pricing at SSP UK and Ireland, said: “Joining the MGAA reflects our continued commitment to supporting the MGA community with technology that helps businesses innovate and respond faster to market opportunities. With solutions such as Pure Product Studio, we are enabling insurers and MGAs to reduce the time, cost and specialist resource traditionally required to launch and manage insurance products, while maintaining the governance and control the market demands."
Michael Keating, CEO of the MGAA, added: "We are delighted to welcome SSP UK and Ireland to the MGAA. Technology and innovation continue to play an increasingly important role in the MGA sector, and SSP's focus on AI-powered solutions and product agility aligns strongly with the evolving needs of our members and the wider market."
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