Specialist insurer CFC is this week introducing affirmative AI cover within its media policy, extending explicit protection for media businesses using AI in content creation.

To help reduce ambiguity, CFC says the changes confirm that "involving AI in media activities does not prevent coverage from responding", adding that where AI has contributed to content creation, the policy can still respond to defamation, IP infringement and other media and professional liability claims.

The insurer has also added affirmative AI wording to the policy's cyber cover, with the goal of providing greater clarity on how existing cover applies where AI hallucinations or large language model prompts lead to unexpected systems downtime.

Nick Line, chief underwriting officer at CFC, said: “AI is no longer an emerging technology for media companies. It is already embedded in the way many businesses create, manage and distribute content. Our role is to ensure our products evolve alongside our customers’ businesses. These enhancements provide greater clarity around how coverage responds when AI is involved, while also addressing new cyber and privacy exposures arising from AI adoption. Together they deliver a more complete and relevant solution for the modern media industry."

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