CREST has launched a good practice guide that aims to improve how governments deliver cyber security awareness programmes.
The new guide sets out a five-step data-driven planning process to target specific audiences based on elements including the region in which they operate, and the language, digital platforms and devices that they use. For instance, the report’s research shows that communities in Pakistan are more likely to use TikTok, whereas Facebook is more popular in Ethiopia.
“In today's complex marketplace with the rise of digital platforms and an increasingly diverse and remote workforce, it is more difficult than ever before to create cyber security awareness,” said Rowland Johnson, president of CREST. “Research shows that cyber security awareness is far more successful when the message is targeted at the right people, in the right way. Our new guide provides advice on how to do this.”
The guide encourages this through four main pillars: inform, educate, entertain and convert.
CREST is a global community of cyber security businesses and professionals. The organisation
received a US$1.4m grant from the Bill and Melinda Gates Foundation in 2020 to help increase cyber security capacity and resilience in Bangladesh, Ethiopia, Indonesia, Kenya, Nigeria, Pakistan, Tanzania and Uganda.
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