Placing Platform Limited has launched its first general market release following its partnership with Microsoft. The new app sits within Microsoft Outlook and will give access to further products and features yet to be rolled out. Users will also benefit from a direct connection between Microsoft Outlook and Microsoft Teams and the placing platform.

Tanya Duckworth, chief product officer at PPL, said: “The new PPL app integrates with familiar desktop tools that are part of the flow of work and enables our clients to operate with increased efficiency, allowing them to focus on what matters most.

“This is, however, just release one. We have an ambitious and exciting programme that will accelerate PPL’s transition from its administrative origins to an intuitive and insightful data driven trading platform.”

Christian Sarafidis, general manager, EMEA financial services at Microsoft, added: “Through the integration of their placing platform with Microsoft Outlook and Microsoft Teams, PPL clients will benefit with improved operational efficiency and an enhanced placement process.

“We look forward to our continued collaboration with PPL to optimise business processes with advanced analytics and AI-driven insights, enabling clients to make more informed decisions.”

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