The British Safety Industry Federation has joined a coalition of trade bodies, consumer groups and safety organisations, led by Which?, in urging the UK Government to introduce strong secondary legislation to support the new Product Regulation and Metrology Act. The group argues that online marketplaces must be made accountable for unsafe products sold through their platforms, ensuring a level playing field with traditional retail.

The PRAM Act, which received Royal Assent in the UK July 2025, gives ministers powers to make new product safety and metrology regulations, including duties for online marketplaces. Supporters say its effectiveness will depend on clear and enforceable secondary legislation backed by sanctions.

Concerns are driven by repeated safety failures. A Ladder Association survey found 70% of multipurpose ladders tested failed minimum safety standards, with all online samples from Amazon and eBay in its study failing. Lithium-ion batteries for e-bikes and e-scooters sold online have also been linked to 211 fires in 2024, according to official figures.

In an open letter to minister Justin Madders, the coalition calls for marketplaces to be legally obliged to prevent unsafe products being listed and for regulators to be empowered to issue heavy fines where standards are breached.

John Hooker, chief executive of BSIF, said: “The BSIF strongly welcomes the PRAM Act as a significant step in strengthening product safety and protecting the integrity of the UK marketplace. However, legislation on its own is insufficient. We share the view that only firm, consistently enforced rules with real sanctions will stop online marketplaces from enabling unsafe products to reach buyers.

“Robust enforcement is essential not only to safeguard buyers but also to guarantee fair competition for responsible businesses, including BSIF members, who invest in compliance and safety. We look forward to working closely with government, regulators, and industry partners to ensure the Act delivers meaningful improvements in product safety across all sales channels.”

Policy leads at the UK's Department for Business and Trade are now preparing proposals for ministerial approval.

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