McGill and Partners has announced a collaboration with Artificial Labs to develop an integrated digital platform designed to transform the way that brokers manage the placement lifecycle.

The firm is the first broker to adopt Artificial’s Smart Placement platform in full. This system brings together key data, marketing activity and contract documents into one environment.

By digitising its broking workflow and leveraging partnerships with Salesforce and Google, McGill and Partners aims to deliver a complete end-to-end digital solution.

Nick Williams-Walker, CEO of McGill and Partners, said: “This is a critical part of our digital-first strategy and reinforces our commitment to building market-leading tools. We are creating a best-in-class digital broking environment that empowers our colleagues to focus on what they do best – delivering great outcomes for our clients.”

David King, CEO of Artificial Labs, added: “We are proud to collaborate with a forward-thinking firm like McGill and Partners. Our solution will deliver a fully configurable, broker-first platform that removes operational friction and unlocks the full potential of digital placement. Smart Placement is the only tool of its kind in the market – purpose-built to meet the evolving needs of specialty brokers and designed to integrate seamlessly across the placement lifecycle.”

The solution will be rolled out globally in phases through to 2026, starting in the UK and Europe.

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